Blog
Insights on AI, creativity, and brand strategy.
IA et création visuelle : ce qui bloque les marques, et comment avancer
L’IA générative transforme la création visuelle, mais son adoption reste complexe pour les marques. Freins, enjeux et méthode pragmatique pour garder le contrôle.
Quality AI Visuals: The Checklist That Demanding Brands Actually Use
Producing quality AI visuals doesn't rely on technology alone, but on a clear methodology. Precise brief, strong artistic direction, anticipation of final uses, understanding of technical limitations, and human control are the pillars of demanding AI production. This checklist details the essential steps to integrate AI into visual creation without degrading brand DNA, regardless of sector — from jewelry to beauty.
How ZEINA Accelerated Its Visual Production Without Ever Lowering Its Standards
When AI becomes a brand lever — not a creative shortcut. Discover how ZEINA, a premium jewelry brand, integrated AI into its visual production without compromising on creative standards.
Why Most AI Campaigns Lack Quality, and How to Avoid This Pitfall
AI is becoming essential in visual campaign creation, but perceived quality doesn't always follow. Why are so many brands disappointed? Between technological promises, production pressure, and fear of backlash, this article deciphers the real reasons behind low-quality AI campaigns — and establishes a clear framework for using AI without damaging brand image